Robbi
Women, Sports and Marketing
Traditionally sporting events have been dominated by men and advertising to men. Do you think that is still the case? Have you been to a game lately? Are you aware that women are watching but your advertising is stuck in the 1960’s? Times have changed. If you are a marketer and you aren’t marketing heavily to women at sporting events, shame on you!
Annually, the largest sporting event watched in the world is the Super Bowl. In 2014 112.2 million people viewed this event. It may surprise some to learn that the Super Bowl attracts a sizeable female viewing audience.… Continue reading
General SEO Guidelines
SEO is ongoing. In fact some say it is never ending. That may well be true, but what else is true is that doing it incorrectly even one time can cost you a lot in the overall scheme of things. Here are a few things to think about with your SEO, the algorithms that measure your standards, and your standard site building.
Design & Content
• You should build your web pages for human beings and not for search engines. A clean design and a strong content will ultimately drive search engine spiders to your site.
• Make a… Continue reading
Effective Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach… Continue reading
Cloud Computing-What are the Pros and Cons?
We’ve all heard a lot lately about cloud computing. Using “the cloud” has become a buzz phrase around the world. What is cloud computing and what does it offer to you? Is it really so different from what you’re using now?
Chances are that you’re not entirely sure what cloud computing really is and what kind of advantages or issues it has to offer to your business.
What is Cloud Computing?
While the typical buzzword name may be relatively new, cloud computing isn’t. If you’re using Trello as a mapping system, or even gmail or Google docs, you’ve been using… Continue reading