Marketing
Women, Sports and Marketing
Traditionally sporting events have been dominated by men and advertising to men. Do you think that is still the case? Have you been to a game lately? Are you aware that women are watching but your advertising is stuck in the 1960’s? Times have changed. If you are a marketer and you aren’t marketing heavily to women at sporting events, shame on you!
Annually, the largest sporting event watched in the world is the Super Bowl. In 2014 112.2 million people viewed this event. It may surprise some to learn that the Super Bowl attracts a sizeable female viewing audience.… Continue reading
Effective Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach… Continue reading
Grow Your Business with Technology
Owning your own business can give you a rush of pride and inspiration, however keeping said business afloat will take a great deal of hard work and dedication to go along with those good feelings. In the modern world that means taking advantage of technology to keep your business moving forward, but you have to use it correctly. Here are the top 7 tips for success in business via technology.
Expert
Look to your website first, where are you ranking? If you are not sure what that means or you do not have a website, you are behind the eight… Continue reading
Marketing Ideas for Electronics Stores
In today’s technology-driven society, electronics stores don’t always have to do much marketing. There are enough “techies,” or technology fanatics, around to keep these stores in business, not to mention that technology is ever-changing and new products are released often. Nevertheless, every business has a slow season or two, so if you’re looking for ideas to boost the sales of your electronics store, you’ve come to the right place.
- New product launches-Electronics generate excitement and buzz naturally, so turn the release of a hot new product into a full “launch party.” Just like a midnight showing of a highly-anticipated movie, new product launches will ensure that your store is packed. Offer a drawing for one of the free products, or even a coupon to the first X amount of customers. Promote this event heavily, with yard signs and banners around your store that list the date of the party and the name of the product.
- Technical support-Many of your customers love your products but may not know how they work, that’s why they’re coming to you. Your employees, however, are very-knowledgeable and can be a great resource for your customers. Offer tech support services, whether this manifests as in-store assistance or actual in-home setup and repair. These services make your business more of a one-stop shop, which keep customers coming back to you. Create a section of your store for service and assistance, and clearly-define it using vinyl decals or a large banner so customers that need help know exactly where to go.
- Christmas giveaways-Electronics are always hot-sellers during the holidays, so create promotions that drive customers to you for the perfect Christmas gift. Hold raffles for this season’s hot-selling product, or even discounts based on the amount of money spent in the store. The idea is to do whatever it takes to get customers in your store and not your competitors’. Continue reading