Unraveling the Mysteries Behind Good SEO
Search engine algorithms advance more and more each day as engineers devise increasingly complex ways to provide the best search results. While that’s great for the consumer, it means that SEO specialists really need to know what they’re doing if they hope to achieve their goals. A wide variety of strategies and techniques must be used, and this takes time and effort.
Understanding Search Engines
It may help to understand how search engines work. Google, Bing, Yahoo and other search engines are all competing to provide the best search results. Each one has developed complex algorithms designed to provide the… Continue reading
Women, Sports and Marketing
Traditionally sporting events have been dominated by men and advertising to men. Do you think that is still the case? Have you been to a game lately? Are you aware that women are watching but your advertising is stuck in the 1960’s? Times have changed. If you are a marketer and you aren’t marketing heavily to women at sporting events, shame on you!
Annually, the largest sporting event watched in the world is the Super Bowl. In 2014 112.2 million people viewed this event. It may surprise some to learn that the Super Bowl attracts a sizeable female viewing audience.… Continue reading
General SEO Guidelines
SEO is ongoing. In fact some say it is never ending. That may well be true, but what else is true is that doing it incorrectly even one time can cost you a lot in the overall scheme of things. Here are a few things to think about with your SEO, the algorithms that measure your standards, and your standard site building.
Design & Content
• You should build your web pages for human beings and not for search engines. A clean design and a strong content will ultimately drive search engine spiders to your site.
• Make a… Continue reading
Effective Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach… Continue reading
Cloud Computing-What are the Pros and Cons?
We’ve all heard a lot lately about cloud computing. Using “the cloud” has become a buzz phrase around the world. What is cloud computing and what does it offer to you? Is it really so different from what you’re using now?
Chances are that you’re not entirely sure what cloud computing really is and what kind of advantages or issues it has to offer to your business.
What is Cloud Computing?
While the typical buzzword name may be relatively new, cloud computing isn’t. If you’re using Trello as a mapping system, or even gmail or Google docs, you’ve been using… Continue reading
Grow Your Business with Technology
Owning your own business can give you a rush of pride and inspiration, however keeping said business afloat will take a great deal of hard work and dedication to go along with those good feelings. In the modern world that means taking advantage of technology to keep your business moving forward, but you have to use it correctly. Here are the top 7 tips for success in business via technology.
Expert
Look to your website first, where are you ranking? If you are not sure what that means or you do not have a website, you are behind the eight… Continue reading
Legal Data Backup – CDR Offers Superior Data Backup
When running a legal practice, you deal with a lot of legal data. Not only is it important that you avoid losing that data, but you also need to keep that data from falling into the wrong hands as well. While there are many different options available today when you’re looking for good legal data backup, one option to consider is backing up that legal data with a quality CDR, which is a writeable cd designed to store data.
Smart legal offices always make sure that important business files are backed up. You don’t want to fall prey to the… Continue reading
Lean Business Training: Benefits at Every Level
Any business owner who has concerns with their profit margins, which is pretty much every company, has considered or at least heard of lean business training. When you are looking for a way to lower costs and increase profits, lean business training can help. It will not mean a lower quality product, just a product you have learned to manufacture more cheaply.
Are you ready to go lean and reap the benefits? Better training helps your business accomplish more for lower costs, which means more money for you in the marketplace. However, without real assistance this is not something you… Continue reading
Interactive Technology in Healthcare Education
Healthcare professionals are under pressure to perform and absorb vast amounts of new or changing information in increasing volume. This surge has led to new and improved computer-based tools for many healthcare activities and to an explosion in the marketplace of tools used in instruction and education of healthcare workers. This article explains the use of interactive technology in healthcare and how this benefits instruction and education of healthcare professionals.
Digital systems that capture images from documents, 35-mm slides, physical samples or specimens, or virtually anything that the camera lens can see, is found in interactive technology. In healthcare, transmitting these images to computers with simple devices or software that will allow the display and integration of educational material into the training environment is easily accommodated. Continue reading
New Technology and Mobile Marketing
With so many technological advances in recent years, almost all of us have been influenced greatly by the conveniences these technologies bring. Many of us can’t imagine doing without devices that weren’t even in existence only a few years ago. This has opened up new opportunities for businesses and individuals to capitalize on these trends in order to become successful.
This new era has also allowed even the smallest businesses to remove the geographical limitations from their marketing efforts in order to become truly ‘global’ entities. These businesses are able to undertake new marketing strategies that are low cost and incredibly effective.
Mobile marketing is the perfect example of a method that was hardly even used a decade ago and when it finally did become more prominent was so expensive it was reserved for those with the highest marketing budgets. Times are definitely changing. Mobile platforms and marketing agencies specializing in mobile marketing have become so common in recent years that the competition alone has caused prices to fall. Continue reading